Prenez soin de vos pièces, elles prendront soin de vous.
Care for your swimwear, and it will care for you.
At JJM, our designs are made to move with the tides — fluid, refined, and enduring. Like all luxury garments, swimwear thrives on attention and care. Here, we share how to preserve your JJM pieces so they remain as effortless and beautiful as the day you first wore them.
After the Sea
Salt water and chlorine are part of summer’s rhythm, but they can shorten the life of delicate fabrics.
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Rinse your swimwear in cool, fresh water immediately after each swim.
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Avoid leaving damp swimwear in a bag or towel for extended periods.
Washing
Think of your JJM as couture for the beach — it deserves a gentle touch.
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Hand wash only with mild soap or a delicate detergent.
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Never use bleach, fabric softeners, or harsh chemicals.
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Do not machine wash or dry clean.
Drying
Sun is for skin, not for fabric. Preserve your colour and shape.
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Lay flat to dry in the shade, on a clean towel.
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Never wring, twist, or tumble dry.
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Avoid direct sunlight for drying, as UV rays fade fabrics.
Storing
How you keep your swimwear matters as much as how you wear it.
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Ensure each piece is fully dry before storing.
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Keep flat in a cool, dry place — ideally in a breathable cotton pouch.
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Avoid folding with sharp jewellery or accessories that could catch the fabric.
JJM Notes
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Rotate between your JJM pieces — giving fabric time to rest ensures longevity.
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Sunscreen and tanning oils may stain or weaken fabrics; rinse promptly after wear.
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Embrace the natural stretch of your swimwear — a snug fit at first means it will contour to your body with elegance.
JJM is always in the summer tides — empowering women through refined, enduring swimwear. Care for your pieces with intention, and they will remain part of your journey, season after season.
